Frase is a content and search platform that describes its job as helping you rank on Google and get cited by AI. Its homepage headline is “Rank on Google. Get cited by AI.”, and the product bundles site audits, content briefs and drafts written by an agent, monitoring of pages that lose rank, and tracking of whether AI assistants mention your brand.
This guide sets out what Frase’s own homepage and pricing page say about features, plans and limits, as read on 14 November 2026, and flags the details we could not confirm. If you are comparing it with other content and SEO tools, see Surfer, Frase and Clearscope: what to compare for a decision method, and how to choose an AI tool for the general approach.
How we researched this: we did not run hands-on tests for this article. It is based on the vendor’s own documentation and public sources, checked on 14 November 2026. Features and prices change, so confirm details on the vendor’s site before you buy.
Key takeaways
- Frase’s homepage describes a loop of Audit, Create, Monitor and Fix, with a Frase Agent that writes drafts in your brand voice and a rule that nothing goes live until you approve it, unless you switch on automatic publishing.
- The pricing page, read on 14 November 2026, shows Starter at $39 per month, Professional at $103 and Scale at $239 on yearly billing (monthly prices $49, $129 and $299), plus a custom Enterprise plan.
- Plans are metered by articles, audit pages, AI generations, seats, sites, pages watched by Content Guard and AI prompts tracked. Starter holds at its limits, while higher plans offer optional pay-as-you-go overage.
- The site offers a 7-day free trial with no credit card, and an MCP server and CLI that work on every plan.
- We did not run hands-on tests and did not read a security or privacy page, so data handling details are unconfirmed. Check the vendor’s pages before you buy.
What Frase is and who makes it
Frase is the product at frase.io, titled on its own pages as an SEO and GEO content platform for AI search. GEO here means optimising for generative engines, the AI assistants that answer questions directly. The homepage says Frase audits your site and your search data, then ranks what to fix and write, most useful first. It looks at your pages, your search data and your competitors, scores the whole site plus a separate AI visibility score, and ranks every fix and opportunity by impact.
The homepage carries a rating line, 4.8 out of 5 from more than 600 reviews on G2 and Capterra, and the pricing page repeats 4.8 out of 5 on G2. Those are the vendor’s own figures, quoted on its site, and we have not checked them. We did not find a company history or ownership page in the text we read, so we do not say who founded or owns Frase.
How the product describes its loop
The homepage tabs read Audit, Create, Monitor and Fix. The pricing page adds Listen, a free conversational widget. Together these describe an agent that finds issues, drafts content, watches pages and proposes fixes. The page repeats that nothing goes live until you say so.
Who Frase is for
The pricing page labels each plan by audience. Starter is “for solos and freelancers running one site.” Professional is “for in-house content teams and growing businesses” and is marked most popular. Scale is “for agencies and brands running many sites.” Enterprise is “for large organizations that need SSO, security, or white-label.”
| Plan | Vendor’s stated audience | Seats and sites |
|---|---|---|
| Starter | Solos and freelancers running one site | 1 seat, 1 site |
| Professional | In-house content teams and growing businesses | 3 seats, 5 sites |
| Scale | Agencies and brands running many sites | 5 seats, up to 10 domains |
| Enterprise | Large organisations needing SSO, security or white-label | Custom seats and domains |
The homepage FAQ also asks whether you need to be an SEO expert and whether Frase is for agencies, but the answers were collapsed in the text we read, so we do not quote them.
Core features
Site audit
The audit checks your pages and ranks findings by impact. The homepage example shows categories such as agent readiness, technical issues and AI answers, with issue types like broken links, orphan pages and “low quotability.” Those are illustrations on the vendor’s page, not results from a real site. A site health score and a separate AI visibility score are both shown. Audit capacity is metered as audit pages: 50 per month on Starter, 250 on Professional and 1,000 on Scale.
Opportunity list
The homepage says Frase looks at your search data, your competitors, the pages you already have, pages losing ground and the questions visitors ask, then produces one list with the most useful work at the top. The example rows include content decay, competitor gaps and programmatic page patterns, each with an estimated impact and effort. The numbers on the page are demo values.
Topic map
The topic map groups what you have written, what is in progress and the subtopics still missing, pulled from what already ranks. Each gap can be turned into a brief.
Frase Agent and drafts
The homepage says Frase Agent reads the pages already ranking, then writes a draft in your brand voice, learned from your site or set in a Brand Hub. You can give feedback and the agent rewrites. Content rules hold anything that looks off before it reaches you. Articles are metered at 10 per month on Starter, 40 on Professional and 100 on Scale.
Content Guard
Content Guard watches Google rank and traffic decay on pages, proposes a fix and republishes on your approval. It watches 10 pages on Starter, 75 on Professional and 300 on Scale. The pricing page notes that Content Guard waits for approval unless you opt in.
AI Visibility
AI Visibility gives daily monitoring and alerts of whether AI engines cite you. The pricing page lists the engines per plan: ChatGPT and Google AI on Starter, plus Perplexity on Professional, plus Claude and Gemini on Scale, and Grok, Copilot and DeepSeek on Enterprise. It tracks 20, 50 and 75 prompts on the three self-serve plans. The page says AI Visibility does not auto-fix.
Newer and advanced features and integrations
Publishing destinations
Frase publishes to WordPress, Webflow, Sanity or Wix, or to FraseCMS, its own hosted CMS. The pricing page says FraseCMS is free for 100,000 page views a month and included with any plan. A Basic add-on is $19 per month for 250,000 page views and your own domain path, and a Pro add-on is $99 per month for 1,000,000 page views. Free FraseCMS shows a small Powered by Frase badge.
MCP server, CLI and API
The homepage says you can run any step from Claude, Cursor or other AI tools through the Frase MCP server, and the pricing page says the MCP server and CLI work on every plan. API, MCP and CLI requests are capped at 5,000 per month on Starter, 20,000 on Professional and 50,000 on Scale.
Frase Answers
Frase Answers is a free conversational widget that captures what visitors want, one per site on every plan. Higher conversation volume is a paid add-on, and we did not see the add-on price.
Overnight runs and approval levels
The homepage describes overnight audits, drafts and queued decisions, and a control with Manual, Review only and Auto modes, so you decide what it may publish without asking. The page example says low-risk fixes went out on their own in Auto mode, which is a reason to choose your mode deliberately.
Reports and omni-channel content
Professional adds a content calendar, internal linking suggestions and a feature that turns one piece of content into posts for each channel. Scale adds exportable client-ready reports. White-label reports and a branded client portal are Enterprise only.
Pricing and plans
Checked on 14 November 2026 on the official pricing page (frase.io/pricing). Prices are in USD, and the page offers a yearly option that it says saves 20%. Please confirm on the vendor page, and see how to read an AI tool’s pricing page.
| Plan | Yearly billing (per month) | Month to month | Articles | Audit pages | AI generations |
|---|---|---|---|---|---|
| Starter | $39, $468 billed yearly | $49 | 10 | 50 | 25 |
| Professional | $103, $1,236 billed yearly | $129 | 40 | 250 | 100 |
| Scale | $239, $2,868 billed yearly | $299 | 100 | 1,000 | 350 |
| Enterprise | Custom | Custom | Custom | Custom | Custom |
The homepage states the Starter monthly and Professional monthly prices as $49 and $129 respectively, which matches the “was” prices on the pricing page. We took the Scale monthly figure of $299 from the “was” price on the same page.
| Limit | Starter | Professional | Scale |
|---|---|---|---|
| Seats included | 1 | 3 | 5 |
| Extra seats | Not offered in the table | $29 per month each | $29 per month each |
| Domains | 1 | 5 | 10 |
| Content Guard pages | 10 | 75 | 300 |
| AI Visibility prompts | 20 | 50 | 75 |
| API, MCP and CLI requests per month | 5,000 | 20,000 | 50,000 |
| Historical data | Current only | 3 months | 12 months |
| Going over a limit | Holds at limit | Optional pay-as-you-go | Optional pay-as-you-go |
Trial and overage rules
Every plan offers a 7-day free trial with no credit card, according to the pricing page. Starter simply stops at its monthly limits, so the page says a surprise bill is off the table. On Professional and Scale, pay-as-you-go is optional and off by default, and overages bill at the end of the cycle if you turn it on. We did not see the overage rates in the text we read.
Strengths
Clear plan limits and overage behaviour
The pricing page lists seats, sites, articles, audit pages, AI generations, pages watched and prompts tracked for every self-serve plan, and says plainly what happens at the limit. That is easier to plan around than vague allowances.
Both month to month and yearly prices are shown
The page shows the yearly price with the monthly “was” price beside it, so you can see the saving directly.
Trial with no credit card
The 7-day trial and the no credit card statement lower the risk of testing it on a real site.
Approval controls for automated work
The Manual, Review only and Auto modes, and the repeated statement that nothing goes live until you approve it, address a common worry about agents that publish content.
MCP and CLI on every plan
If you already work from AI tools such as Claude or Cursor, the MCP server is included on every plan, though request caps apply.
Weaknesses and limits
Metered everything
Articles, audit pages, AI generations, pages watched and prompts are all capped. A site with many pages can hit the audit page limit quickly: Starter checks 50 audit pages a month, while the homepage demo shows an audit of 212 pages.
Entry tier is narrow
Starter covers one seat and one site, tracks only ChatGPT and Google AI, and has current-only historical data. It does not list a content calendar or internal linking suggestions, which start on Professional.
AI Visibility does not fix
The pricing page says AI Visibility does not auto-fix. It monitors and alerts, and you or the agent handle the content changes separately.
White-label is Enterprise only
Agencies that want branded reports or a client portal need a custom plan, with no price on the page.
Review figures are the vendor’s
The 4.8 rating and the quoted reviews on the site are selected by the vendor. For independent evidence, use your own trial and see how to check AI output for mistakes before publishing any agent-written draft.
Privacy, data handling and security
The only security-related statements we read were on the Enterprise plan, which lists SSO and SAML, a dedicated account manager and an SLA, and on the homepage, which says nothing goes live until you approve it. We did not read a privacy policy, security page or trust centre, so we cannot confirm certifications, data retention, where data is stored or whether your content is used to train models. The homepage says the agent learns your brand voice from your own site, and the product connects to your CMS and search data, so ask the vendor in writing how that data is handled. Use our guide to protecting company data as a checklist, and see how to document AI assisted decisions if you let an agent publish.
How it compares with alternatives
The table uses only what each vendor’s own pages said on 14 November 2026, and prices are shown on different bases, so do not read it as a ranking.
| Area | Frase | Surfer | Semrush | Ahrefs |
|---|---|---|---|---|
| Positioning | SEO and GEO content platform | AI visibility platform with content tools | SEO and AI visibility toolkits | Search visibility platform |
| Entry paid price shown | $39 per month yearly, $49 monthly | $49 per month, billed yearly | $117.33 per month, annual option | $129 per month, billing view unconfirmed |
| Free trial | 7 days, no credit card | Free audit tool listed, trial not confirmed | Not confirmed | Free tier, no discounts |
| AI answer tracking | 20 prompts on Starter | Prompts on AI Search Analytics and up | 50 prompts daily on Semrush One Starter | 150 checks per month on Lite |
| Agent writes drafts | Yes, Frase Agent | Not described in the text we read | Not described in the text we read | Content Kit add-on lists an AI Content Helper |
Frase’s pages put drafting and publishing at the centre, while the larger suites emphasise research data such as backlinks and keyword databases, which Frase’s pages do not describe. For details see our Surfer guide, our Semrush guide and our Ahrefs guide, and for a method see what to compare.
Questions to ask before you buy
How does the agent learn my brand voice?
The homepage says it learns from your site or from a Brand Hub. Ask what content is read, where it is stored and whether you can delete it.
What do the overage rates look like?
Pay-as-you-go is optional on Professional and Scale. Ask for the per-unit rates before you switch it on.
What counts as an audit page?
The cap is 50, 250 or 1,000 pages per month. Ask whether a re-audit of the same page counts again.
Can I stay on Review only mode?
Confirm in a trial that no content is published without your approval, and test each mode before you rely on it.
Getting started
- Decide whether you need audits, drafts, page monitoring, AI visibility tracking or all four.
- Open frase.io and start the 7-day free trial, which the pages say needs no credit card.
- Connect one site and check which publishing destination you will use, such as WordPress, Webflow, Sanity, Wix or FraseCMS.
- Choose an approval mode. Start with Manual or Review only.
- Compare your page count, article volume and prompts with the plan limits.
- Run a real task using how to test an AI tool before you pay for it, then decide on yearly or monthly billing.
Frequently asked questions
How much does Frase cost?
On 14 November 2026 the pricing page showed Starter at $39 per month billed yearly ($49 monthly), Professional at $103 ($129 monthly) and Scale at $239 ($299 monthly), plus custom Enterprise pricing.
Is there a free trial?
Yes. The site states a 7-day free trial with no credit card.
What happens if I hit my monthly limit?
Starter holds at its limits. Professional and Scale offer optional pay-as-you-go, which is off by default.
Which CMS platforms does Frase publish to?
The pricing page lists WordPress, Webflow, Sanity, Wix and FraseCMS, its own hosted CMS.
Does Frase track whether AI assistants cite my site?
Yes, through AI Visibility, which monitors engines that vary by plan and tracks prompts you set. It monitors and alerts but does not auto-fix. For wider context see our AI search roundup.
Can I use Frase from my own AI tools?
The site says the MCP server and CLI work on every plan, with monthly request caps of 5,000, 20,000 and 50,000 on the three self-serve plans.
Does it fix pages automatically?
The homepage says nothing goes live until you say so, and the pricing page says the agent publishes on its own only when you let it. Content Guard waits for approval unless you opt in.
Conclusion
Frase positions itself as an agent-led content platform for both Google and AI answers, with plans from $39 to $239 per month on yearly billing and a custom Enterprise tier. The documented strengths are clear metering, a no credit card trial and approval controls. The documented limits are narrow entry limits, tight caps on audit pages and AI Visibility that monitors without fixing. We did not test the product, so check output quality on your own pages.
If you are choosing between content tools, start with our comparison framework and how to compare AI tools side by side fairly, then check the prices on the vendor page.
Sources
- Frase homepage, accessed 14 November 2026
- Frase pricing page, accessed 14 November 2026
