Webflow and Framer are both visual website builders, and in 2026 both put AI at the centre of their pricing. Each now sells AI credits, each has changed its plans recently, and each describes AI agents that can help design pages, write copy or work on content. If you are choosing a platform for a new site and want AI help along the way, the details of plans and credits matter as much as the editor itself.
This guide compares what the two vendors document about plans, AI credits, limits and tooling. It does not rank them. It gives you the facts we could confirm, flags where figures conflict, and suggests a way to test both on a real page before you pay.
How we researched this: we did not run hands-on tests for this article. It is based on the vendor’s own documentation and public sources, checked on 11 November 2026. Features and prices change, so confirm details on the vendor’s site before you buy.
Key takeaways
- Webflow separates Workspace plans (who builds, with monthly AI credits) from Site plans (what each published site gets); Framer prices per site and adds paid editor seats.
- Webflow’s pricing page lists Workspace AI credits of 200, 300 and 400 a month on Starter, Core and Growth, while Framer lists 1,000 credits a month on Basic and 3,000 on Pro.
- Both vendors changed plans in 2026: Webflow in May, with further changes for some existing sites on 16 November 2026, and Framer with a Framer 3.0 announcement.
- Framer says work done through your own Claude or OpenAI subscription via MCP does not use Framer credits.
- Credits are not comparable one for one, so test the same page build in each and record what it consumes.
Why compare these two
Both tools let you design visually and publish without managing servers. The difference for AI-assisted work lies in how each charges for the AI. Webflow attaches credits to your Workspace and then charges separately for each published site. Framer attaches credits to a site plan and charges for extra editors. A team building one marketing site and an agency running ten client sites would see very different bills from the same two products.
Pricing in this category is moving quickly, and several third-party articles are already out of date. Before relying on any figure, including ours, read how to read an AI tool’s pricing page and confirm it on the vendor page.
Quick overview
| Point | Webflow | Framer |
|---|---|---|
| Plan structure | Workspace plans plus per-site Site plans | Per-site plans plus paid editor seats |
| Free option | Starter workspace (free) and Starter site (free) | Free plan with 500 AI credits to try |
| AI credits | Included in Workspace plans, monthly on self-serve plans | Included in site plans, monthly |
| Extra credits | 2,000 credits a month for $20 a month, billed yearly | Add-on credits, starting at 1,000 |
| Platform plans | Team and Enterprise | Enterprise |
Criteria that matter
- How many sites and people you need. This decides whether Workspace or site pricing dominates.
- CMS and content scale. Limits on collections, items and pages.
- How AI credits are spent and what happens when they run out.
- Which AI tasks you want: building pages, writing copy, SEO or answer-engine optimisation, content generation.
- Control over your own AI tools and use of external agents.
- Price stability. Both vendors changed plans in 2026.
Webflow plans and AI
Workspace plans
Webflow’s pricing page lists Workspace plans, paid tiers billed yearly. Starter is free, with 2 staging sites, 2 pages per staged site, 50 CMS items per staged site, 200 AI credits a month and 1 full seat. Core is $19 a month, with 10 staging sites, 300 pages per staged site, 300 AI credits a month, custom code, code export and Shared Libraries. Growth is $49 a month, with unlimited staging sites, 400 AI credits a month, site password protection, 301 redirects, site-level roles and publishing permissions. The page also lists Freelancer ($16 a month, 300 AI credits) and Agency ($35 a month, 400 AI credits) tiers.
Site plans
Site plans are per site and billed yearly in the figures on the page: Starter is free with a webflow.io domain, 2 static pages, 1 GB bandwidth and 50 form submissions. Basic is $15 a month, with a custom domain, 300 static pages, 10 GB bandwidth and unlimited form submissions. Premium is $25 a month and adds the CMS, bandwidth from 50 GB up to 2.5 TB, code components, site search and form file upload. Team is $2,500 a month on an annual contract and Enterprise is custom.
Webflow’s own help article on the May 2026 changes gives monthly prices as well: Basic at $25 a month and Premium at $39 a month if billed monthly. It says the former CMS and Business plans were merged into Premium, that Business bandwidth dropped from 100 GB to 50 GB, and that Team is annual only and requires contacting Webflow.
Dates to know
- 13 May 2026: new Site plan purchases get the changes and AI credits are added to all Workspace plans.
- 29 June 2026: changes apply to most existing sites at renewal or billable change, AI credit limits are enforced and credit add-ons open.
- 16 November 2026: changes apply to existing sites in Freelancer or Agency Workspaces, or on legacy pricing, at their next renewal or billable change.
Webflow says switching from monthly to yearly billing before your changes take effect lets you keep your current plan for another year.
AI features
Webflow’s pricing page lists site-level AI features including building a site from a prompt, designing sections, generating code components, generating copy, improving SEO and AEO, and generating CMS items. On a Starter site, some features such as copy generation and SEO and AEO improvement require a paid Workspace plan. Credits reset monthly on self-serve plans and annually on Team and Enterprise, and Team plans include 100,000 credits a year. The Webflow blog also mentions AEO agents as a Team plan feature. We could not open the help article that lists which AI features consume credits, so we cannot say how many credits a given task costs.
Framer plans and AI
Framer’s pricing page lists Free ($0), Basic ($10 a month), Pro ($30 a month) and Enterprise (custom). Free includes 500 AI credits to try, a Framer domain, 1 GB bandwidth and the MCP server, and a paid plan is needed for a custom domain. Basic includes a custom domain, 2 CMS collections, 50 GB bandwidth, built-in SEO and between 1,000 and 15,000 AI credits a month depending on tier. Pro includes 10 CMS collections, 100 GB bandwidth, site redirects, a staging environment and branching with previews, with 3,000 to 100,000 credits a month depending on tier. Localisation, advanced hosting and A/B testing are add-ons.
A third-party page that says it read Framer’s figures in October 2026 adds that these plan prices are billed yearly and per site, and gives Pro limits of 150 pages, 2,500 CMS items and 100 GB bandwidth, with paid expansion up to stated maximums. Framer’s page confirms the overage prices: extra pages are $20 per 100 up to 700, extra collections $40 per 10 up to 40, extra CMS items $20 per 10,000 up to 40,000, and extra bandwidth $40 per 100 GB up to 2 TB.
On seats, viewers are free, extra editors cost $20 a month each and content editors $10 a month each, with up to 10 seats on Basic and Pro. Framer’s Framer 3.0 announcement says editor seats dropped from $40 to $20 and that the Scale plan was retired. The announcement has no date in the text we read.
AI features
Framer says agents spend credits on design, writing, organising, analysis and localisation. It gives approximate costs of about 300 credits for a landing page, about 150 to make a page responsive, about 100 for a large edit and about 50 for a small edit. Models carry multipliers: for example 0.9x for Sonnet 4.6, 1x for GPT 5.5 as the default and 1.8x for Opus 4.8. A “Mark as Bad” option in the changes summary refunds the credits for a missed result. Free credits reset daily and do not roll over. Framer also says you can connect your own Claude or OpenAI subscription through MCP using tools such as Claude Code or Cursor, and that work done that way does not use Framer credits.
How AI credits compare
| Credit point | Webflow | Framer |
|---|---|---|
| Where credits live | Workspace plan | Site plan |
| Monthly credits (entry tiers) | 200 (Starter), 300 (Core), 400 (Growth) | 500 on Free to try; 1,000 on Basic; 3,000 on Pro |
| Reset | Monthly on self-serve plans; annually on Team and Enterprise | Monthly on paid plans; daily on Free |
| Rollover | Not stated in our sources | Unused credits do not roll over |
| Cost per task | Not found in our sources | Landing page about 300 credits; small edit about 50 |
| Outside agents | Not covered in our sources | MCP use with your own subscription does not use credits |
The numbers are not directly comparable. A credit means different work in each product, and Webflow has not published a per-task cost in the pages we read. That is why a practical test matters.
Pricing models side by side
Checked on 11 November 2026.
| Cost point | Webflow | Framer |
|---|---|---|
| Paying for a person | Workspace seats within Workspace plans | Extra editors at $20 a month; content editors at $10 |
| Paying for a site | Basic $15, Premium $25 a month (yearly) | Basic $10, Pro $30 a month (yearly) |
| Monthly billing | Basic $25, Premium $39 a month | Higher than annual; figure not found |
| Free | Starter workspace and site | Free plan with a Framer domain |
| Top tier | Team $2,500 a month annual; Enterprise custom | Enterprise custom |
As an example of how the models differ, a single marketing site on Webflow needs a Workspace plan (or the free one) plus a Site plan, whereas Framer needs just the site plan plus any extra editors. Work out your own numbers using our guide on pricing pages.
Privacy and data
Neither pricing page we read describes how prompts or site content are handled by AI models. Framer lists enterprise-grade security, SSO and SCIM on Enterprise, and an MCP server on all plans. Webflow lists password protection and publishing permissions on Growth. For anything involving client content or unreleased copy, read each vendor’s privacy policy and AI terms, and see how to protect company data when using AI tools.
Who each suits
Webflow may suit you if
- You build or manage several sites and want Workspace-level control.
- You need a CMS with large item limits and code components.
- You want AI features aimed at SEO and answer-engine optimisation.
Framer may suit you if
- You want per-site pricing with credits bundled in.
- You want to bring your own AI subscription through MCP.
- You value a lower starting price for a single site.
Think twice if
- You are on a legacy Webflow plan: changes land at renewal, and for some sites on 16 November 2026.
- You expect predictable AI costs: both products spend credits per task.
- You need a precise cost per AI task: neither vendor gave enough detail in our sources.
How to run your own test
Use how to compare AI tools side by side fairly and how to test an AI tool before you pay for it.
- Write one page brief: a landing page with hero, three feature blocks, a pricing section and a form.
- Build it in each tool using only the free tiers and the same prompts.
- Record credits used, number of prompts, and manual fixes needed.
- Add a CMS collection with 20 items and test a bulk edit.
- Check output for factual errors and accessibility, using our checking guide.
- Price the plan you would need for 12 months, including editors and a custom domain.
Decision checklist
- How many sites and editors do I need?
- How big will my CMS be?
- Which AI tasks will I use weekly?
- What does a typical page build cost in credits?
- What happens when credits run out?
- Are my sites on legacy pricing that changes soon?
- Have I read the vendor privacy terms?
Frequently asked questions
Which is cheaper for one site?
Framer’s listed Basic and Pro site plans are $10 and $30 a month on yearly billing, and Webflow’s Basic and Premium are $15 and $25. Totals depend on editors, CMS size and AI use.
Do both include AI credits?
Yes. Webflow includes credits in Workspace plans, and Framer includes them in site plans.
Can I use my own AI subscription?
Framer says you can connect your own Claude or OpenAI subscription through MCP without using Framer credits. We did not confirm an equivalent on Webflow in our sources.
When do Webflow changes apply to existing sites?
Most existing sites on 29 June 2026 at renewal or a billable change. Freelancer, Agency and legacy-priced sites on 16 November 2026.
Is Framer’s Scale plan still available?
Framer’s announcement says the Scale plan was retired, leaving two paid plans.
Which has better AI features?
We cannot rank them without testing. Compare your real tasks and the credits they consume.
Conclusion
Webflow and Framer both bundle AI credits, but they bill differently. Webflow splits Workspace and Site plans and publishes monthly credit counts by Workspace tier. Framer prices per site, adds editor seats and gives approximate credit costs per task. Plan details moved in 2026 for both, so confirm current numbers and test one real page in each before choosing.
If you are still deciding what to look for, read how to choose an AI tool.
Sources
- Webflow pricing page, accessed 11 November 2026
- Webflow help: Updated pricing and simplified plans for May 2026, accessed 11 November 2026
- Webflow blog: simplified plans and updated pricing, accessed 11 November 2026
- Framer pricing page, accessed 11 November 2026
- Framer blog: AI credits, simpler plans, and lower prices, accessed 11 November 2026
- Siter (third party): Framer pricing, read October 2026, accessed 11 November 2026
