Interactive Voice Response, commonly abbreviated to IVR, is an automated telephony system that is programmed to interact with its callers, collect information and then route the call to the appropriate receiving party. An IVR system (IVRS) accepts a combination of voice telephone input and touch-tone keypad selection and provides appropriate responses in the form of voice, fax, call-back, e-mail and perhaps other media.


Interactive Voice Response (IVR) services can be highly utilized in call center agencies to improve customer response rate and gathering surveys.

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